Is Oprah a whole-brain half-wit too?

When will the left brain right brain myth suffer a welcome and timely death? Well, certainly not while celebrities such as Oprah Winfrey keep on mindlessly promoting it on their shows.

The neuroscience concensus is clear - it is nonsensical to refer to people as left brained or right brained. Oprah, however, states unequivocably that right-brainers will rule this century. She gained this penetrating insight into the workings of the human mind in an interview with Daniel Pink, the author of A Whole New Mind.

From the blurb for the show:

Pink, a former chief speechwriter for former Vice President Al Gore, presents a convincing argument that our country is entering a new era -- the so-called conceptual age -- during which right-brained skills such as design and storytelling will become far more crucial than traditionally left-brained skills such as accounting and computer programming.

Pink's views on which skills will be required in this century may well have merit, but what does it have to do with the right brain? Is he just trying to sell his book on the back of the seduction of neuroscience?

Oprah recounts on the show how she addressed graduating students at Stanford University and gave each student a copy of Pink's book. A fine gesture to be sure. I trust that, unlike Oprah, the students will have the sense to see through the nonsense. I'm not so sure about her millions of followers though.